Custom Marketing Game Plan

Your Complete Digital Growth Playbook

A comprehensive, step-by-step marketing strategy built specifically for Echo Mountain Resort and LVSC. Every channel. Every tactic. Every detail mapped out.

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Team Members
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Active Clients
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Monthly Ad Spend
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Years Experience
Where Things Stand Today

Current State Audit

Before building the game plan, we performed a deep audit of both businesses across paid ads, SEO, social media, and digital infrastructure.

#1
Branded Keywords
12,100
Monthly Branded Searches
20+
Keywords Ranking #1
0
Active Paid Campaigns

SEO Keyword Rankings (Live Data)

Echo Mountain dominates branded search. The opportunity is capturing non-branded, high-intent queries.

KeywordPositionMonthly VolumeTraffic Share
echo mountain#112,10027.1%
echo mountain colorado#12,9006.5%
echo mountain ski resort#12,9006.5%
echo mtn#12,9006.5%
echo mountain resort#11,6003.6%
echo mountain tubing#15901.3%

Non-Branded Keyword Opportunities

best ski resorts colorado
110,000/mo
skiing near denver
74,000/mo
winter park resort
40,500/mo
loveland ski area
40,500/mo
ski resorts near me
33,100/mo
closest ski resort to denver
27,100/mo
Key Insight: Echo Mountain is Denver's closest ski area, but currently ranks for ZERO non-branded terms like "ski resorts near Denver" (74,000 searches/month) or "closest ski resort to Denver" (27,100/mo). That's a massive untapped traffic pool.
⚠

Google Ads Running Under "Ski Echo"

Current campaigns reference outdated branding ("Ski Echo" instead of "Echo Mountain"). Ads need to be restructured under the correct brand with proper conversion tracking.

Critical
🔒

Social Media Accounts Locked

Facebook, Instagram, and TikTok accounts are currently inaccessible. Previous agency lost control. We will recover these through direct Meta representative contacts and platform support.

Critical
📈

No Conversion Tracking

Current Google Ads account has no proper conversion tracking (ticket purchases, lesson bookings, tubing reservations). Every dollar spent is flying blind without attribution data.

High
📧

No Email or SMS Infrastructure

No automated email sequences for season pass holders, lesson inquiries, or group bookings. No SMS alerts for powder days, events, or promotions. Massive re-engagement opportunity.

High
🌐

Website Crawlability Issues

Key pages like /lessons return 404 errors. Sitemap references outdated URLs. These technical SEO issues prevent Google from properly indexing revenue-generating pages.

Medium
🎯

Zero Meta/Social Paid Ads

No Facebook, Instagram, or TikTok advertising is running. Competitors like Loveland and Keystone dominate social feeds. This is untapped demand generation potential.

Opportunity
#5
"Las Vegas Strip Club"
6,600
Monthly Searches
2
Active Google Ads
0
Meta Ads Running

Current Google Ads (Live Screenshot)

Only 2 ads are running, both nearly identical. No Performance Max, no display, no video, and no A/B testing of messaging or audiences.

Current LVSC Google Ads showing 2 similar ads with limited differentiation
What We See: Two nearly identical local service ads with generic Call/Directions CTAs. The business name shows as "The Kitchen LLC" (not LVSC). No ad extensions, no sitelinks, no callout extensions. No Performance Max campaigns capturing display, YouTube, or Gmail inventory. No A/B testing of ad copy, audiences, or landing pages. This is leaving significant traffic on the table.

SEO Keyword Rankings (Live Data)

KeywordPositionMonthly VolumeTraffic Share
sophia's las vegas#159019.3%
las vegas strip club#56,6009.4%
strip club vegas#84,4003.9%
strip club las vegas#63,6003.5%
best strip club in las vegas#81,9001.7%
gentleman's clubs las vegas#1627,1001.6%

Total Addressable Search Market

gentleman's clubs las vegas
33,100/mo
spearmint rhino
22,200/mo
gentlemen's bar
18,100/mo
gentlemen's club
14,800/mo
best mens club in vegas
8,100/mo
las vegas strip club
6,600/mo
Key Insight: The term "gentleman's clubs las vegas" generates 33,100 searches/month, but LVSC ranks #16. Moving from #16 to the top 5 for this single keyword alone could drive thousands of additional monthly visitors. Combined with the 6,600/mo for the exact-match domain keyword, the total addressable search market exceeds 100,000 monthly searches.
🔒

Google Ads Account Access Issues

The current Google Ads account is managed under a previous agency with limited access. We will work in tandem: recovering the existing account while simultaneously building a new, fully optimized account to ensure zero downtime.

Critical
⚠

Only 2 Similar Ads Running

Both ads use nearly identical copy, same CTA, and target the same audience. No A/B testing, no audience segmentation, no ad extensions. The business name shows as "The Kitchen LLC" instead of LVSC.

Critical
📷

Zero Meta/Social Advertising

No Facebook or Instagram ads are running. We will create policy-compliant ad creative that drives awareness and walk-ins without violating platform guidelines. This requires specialized creative strategy.

High
📱

No CRM or Lead Management

No system to capture, segment, or follow up with leads (VIP guests, bachelor parties, group bookings, driver/concierge referrals). Every walk-in and call is a one-time interaction with no re-engagement path.

High
🔔

No Performance Max Campaigns

PMax campaigns would extend LVSC's reach across Google Display, YouTube, Gmail, and Discover feeds. Currently missing this entire inventory. Map pack/local ads also absent.

Medium
💬

Social Media Needs Recovery

Instagram and Facebook pages need account recovery and rebranding. Content strategy, posting calendar, and community management will be built from scratch to establish a consistent brand presence.

Opportunity
Echo Mountain Resort

The Game Plan: Echo Mountain

A phased approach to recover lost accounts, build proper infrastructure, launch paid campaigns, and scale revenue across all channels.

Phase 1: Weeks 1 to 4
Foundation, Recovery & Infrastructure
Recover all locked accounts, fix technical issues, build tracking infrastructure, and set up CRM/automation before spending a dollar on ads.
  • Social Media Account Recovery: Recover locked Facebook, Instagram, and TikTok accounts through direct Meta rep contacts and platform support escalation. Secure all credentials in a shared vault.
  • Google Ads Account Audit & Rebuild: Audit the existing "Ski Echo" Google Ads account. Restructure under correct "Echo Mountain" branding. Set up parallel new account if recovery is blocked.
  • Conversion Tracking Setup: Implement Google Tag Manager, GA4 enhanced e-commerce, and conversion tracking for ticket purchases, lesson bookings, tubing reservations, and season pass sales.
  • CRM & Automation Platform: Deploy GoHighLevel CRM with pipelines for season pass holders, lesson inquiries, group bookings, and corporate events. Build automated follow-up sequences.
  • Technical SEO Fixes: Fix 404 errors on /lessons and other broken pages. Submit corrected sitemap to Google Search Console. Implement schema markup for local business, events, and FAQs.
  • Google Business Profile Optimization: Update all business info, add fresh photos, respond to reviews, set up Google Posts calendar, and enable messaging.
  • Email & SMS Platform Setup: Configure Klaviyo or Mailchimp with branded templates, subscriber import, segmentation (pass holders vs. day visitors vs. lesson students), and compliance setup.
  • AI Chatbot & Automation: Deploy an AI-powered chatbot on the website to handle common questions (hours, pricing, conditions, directions) and capture leads 24/7.
Phase 2: Weeks 5 to 10
Launch & Demand Generation
With infrastructure in place, launch paid campaigns across Google and Meta, begin content creation, and start building the email/SMS engine.
  • Google Search Campaigns: Launch targeted search campaigns for high-intent keywords: "ski resorts near Denver," "closest ski area to Denver," "tubing near me," "ski lessons Colorado." Separate campaigns by product (skiing, tubing, lessons, events).
  • Performance Max Campaigns: Launch PMax to capture inventory across Search, Display, YouTube, Gmail, and Discover. Feed in product data (tickets, passes, lessons) for dynamic creative.
  • Meta Ads (Facebook & Instagram): Build demand-gen campaigns targeting Denver metro families (25-54), outdoor enthusiasts, and ski interest audiences. Video and carousel creative showcasing mountain views, tubing, and beginner-friendly terrain.
  • Content Creation Pipeline: Begin producing weekly social media content: mountain condition updates, behind-the-scenes, guest stories, instructor spotlights, event announcements. Photography and short-form video (Reels/TikTok).
  • Email Marketing Launch: Deploy automated sequences: Welcome Series (new subscribers), Season Pass Renewal Reminders, Powder Day Alerts, Group Booking Follow-ups, and a Monthly Newsletter.
  • SMS Campaign Engine: Build SMS drip campaigns for weather-triggered alerts ("Fresh powder today, $39 lift tickets"), weekend promotions, and event reminders. Opt-in capture on website and checkout flow.
  • SEO Content Strategy: Publish optimized landing pages targeting non-branded keywords: "best skiing near Denver," "Colorado tubing hills," "beginner ski lessons Denver." Build internal linking structure.
  • Social Media Management: Daily posting across recovered Instagram, Facebook, and TikTok. Community management (responding to comments, DMs, reviews). Influencer outreach to Denver-area outdoor creators.
Phase 3: Months 3 to 6
Optimization & Scale
Analyze data, double down on winners, cut losers, expand into new channels, and build long-term brand authority.
  • Campaign Optimization Cycles: Weekly A/B testing of ad copy, audiences, bidding strategies, and landing pages. Reallocate budget from underperformers to top converters.
  • Retargeting Funnel Build: Segment website visitors by intent (viewed tickets vs. viewed lessons vs. viewed events) and serve tailored retargeting ads with urgency-based messaging.
  • Lookalike Audience Expansion: Build lookalike audiences from ticket purchasers, season pass holders, and lesson bookers. Scale Meta campaigns to broader Denver/Colorado Front Range audiences.
  • Seasonal Campaign Calendar: Pre-built campaigns for peak moments: opening day, holiday weeks, spring skiing, end-of-season sales, early-bird season pass promotions, summer activities launch.
  • Review & Reputation Management: Automated review request sequences post-visit. Monitor and respond to Google, Yelp, and TripAdvisor reviews. Build 5-star review volume to dominate local pack.
  • Monthly Performance Reporting: Comprehensive reports with spend, revenue attributed, ROAS by channel, CPA trends, SEO ranking progress, social growth metrics, and strategic recommendations.
LVSC Las Vegas

The Game Plan: LVSC

A dual-track approach: recover the existing ad account while simultaneously building a brand-new, fully optimized digital presence from the ground up.

Dual-Track Strategy: We will work on two parallel paths. Track A: recover and audit the existing Google Ads account managed by the previous agency. Track B: build a completely new Google Ads account, Meta Ads account, CRM, and automation infrastructure from scratch. This ensures zero downtime during the transition and gives us a clean foundation to build on while preserving any historical data and audience signals from the original account.
Phase 1: Weeks 1 to 4
Account Recovery, New Build & Foundation
Run both tracks simultaneously. Recover what we can from the old account while building everything fresh in the new one.
  • Track A, Account Recovery: Work with Google Ads support and the previous agency to recover full admin access to the existing account. Preserve historical conversion data, audience lists, and Quality Score history.
  • Track B, New Account Build: Create a brand-new Google Ads account under proper ownership. Set up billing, conversion tracking, and all campaign infrastructure from scratch to ensure clean data.
  • Conversion Tracking Architecture: Implement comprehensive tracking: phone calls (with call tracking numbers), direction requests, website visits from ads, VIP table reservations, and online form submissions.
  • Google Business Profile Overhaul: Update business name display, add professional photos, respond to all reviews, enable Google Posts, set up Q&A, and optimize for local map pack visibility.
  • CRM Pipeline Setup: Deploy GoHighLevel CRM with segmented pipelines: VIP guests, bachelor/bachelorette parties, corporate groups, driver/concierge referral network, and general walk-ins.
  • Social Media Account Recovery & Setup: Recover locked Instagram and Facebook pages. If unrecoverable, create new pages with professional branding, content backfill, and follower growth strategy.
  • AI Chatbot Deployment: Deploy AI-powered chat on the website to answer questions (hours, dress code, pricing, VIP packages, group bookings) and capture lead information 24/7.
  • Email & SMS Infrastructure: Set up branded email templates and SMS campaigns for VIP re-engagement, special event promotions, and referral partner communications.
Phase 2: Weeks 5 to 10
Campaign Launch & Demand Generation
Launch a full-spectrum ad campaign across Google and Meta with policy-compliant creative designed specifically for the adult entertainment vertical.
  • Google Search Campaigns (Restructured): Replace the 2 identical ads with a properly structured campaign architecture: separate ad groups for brand terms, competitor terms, location-based terms, and event-based terms. Each with unique ad copy and landing pages.
  • Performance Max Campaigns: Launch PMax to extend reach across Display, YouTube, Gmail, and Discover. Use venue imagery (compliant), VIP experience messaging, and nightlife-focused creative to capture top-of-funnel demand.
  • Local Map Pack Ads: Run Google Maps/Local Service Ads to appear in the map pack when tourists search "nightlife near me," "clubs near Las Vegas Strip," and related queries. Capture high-intent, in-the-moment searches.
  • Meta Ads (Policy-Compliant): Create subtle, compliant ad creative for Facebook and Instagram. Focus on the venue atmosphere (purple lighting, VIP sections, bottle service), nightlife experience, and upscale entertainment positioning. No content that violates adult advertising policies.
  • A/B Testing Framework: Test multiple angles: "Best Nightlife Experience in Vegas" vs. "VIP Table Service" vs. "Bachelor Party Headquarters." Test different audiences: tourists, locals, event planners, concierge/driver networks.
  • Content Creation & Social Management: Weekly content calendar with venue photos, event promotions, VIP guest experiences, and nightlife atmosphere content. Daily posting, story updates, and community moderation across all platforms.
  • Driver & Concierge Referral Program: Build a digital referral system for drivers and hotel concierges. Trackable referral links, automated commission tracking, and SMS/email nurture sequences to keep referral partners engaged.
  • SEO & Content Marketing: Publish optimized content targeting high-volume keywords: "best nightlife in Las Vegas," "VIP experience Vegas," "bachelor party Las Vegas." Build authority through blog content, PR outreach, and local citations.
Phase 3: Months 3 to 6
Scale, Optimize & Dominate
With data flowing, aggressively optimize campaigns, scale winners, and build a sustainable growth engine.
  • Campaign Scaling: Increase budgets 20-30% at a time on winning campaigns. Expand audience targeting to broader segments (nightlife enthusiasts, Las Vegas visitors, bachelor/bachelorette planners nationwide).
  • Retargeting Funnel: Build segmented retargeting: website visitors (7-day), VIP page visitors (14-day), and past customers (90-day). Serve differentiated creative to each segment.
  • Lookalike Audiences: Build Meta lookalikes from CRM data (high-value VIP customers, repeat visitors, group bookers). Scale campaigns to 1%, 3%, and 5% lookalike tiers.
  • Review & Reputation Engine: Automated post-visit review request sequences via SMS. Goal: increase Google review count from 356 to 500+ within 6 months while maintaining 4.5+ star rating.
  • Event Marketing Automation: Pre-built campaign templates for fight nights, holiday weekends, special events, and seasonal promotions. One-click deployment with pre-approved creative and targeting.
  • Monthly Performance Reporting: Comprehensive reports covering all channels with spend, leads, walk-ins attributed, cost per visit, SEO progress, social growth, and strategic recommendations.
Campaign Playbook

Campaign Examples

Real campaign mockups showing exactly what your ads, emails, and text messages will look like across every channel.

Google Search Ad
SMS Campaign, Powder Day Alert
6" of fresh powder overnight at Echo Mountain! Lift tickets just $39 today. Only 45 min from Denver. Grab yours before they sell out: echomtn.com/tickets

Triggered automatically when snowfall exceeds 4" overnight. Sent to opt-in subscribers at 6:30 AM.

SMS Campaign, Weekend Promo
Weekend plans? Echo Mountain has you covered. Tubing + hot cocoa package for the whole family, just $29/person this Saturday. Reserve your spot: echomtn.com/tubing

Sent Thursday 5 PM to family segment. 38% avg open rate for ski resort SMS campaigns.

Performance Max Campaign

Multi-Surface Campaign

PMax dynamically serves ads across Search, Display, YouTube, Gmail, and Discover using AI optimization. It automatically tests combinations of headlines, descriptions, images, and videos to find the highest-converting mix.

Search Display YouTube Gmail Discover Maps
Google Search Ad (Restructured)
Meta Ads (Policy-Compliant)

Creative Strategy

Subtle, atmospheric creative that showcases the venue experience without violating ad policies:

  • Venue interior (purple lighting, VIP sections)
  • Bottle service presentation close-ups
  • Crowd atmosphere and nightlife energy
  • "Best Night Out in Vegas" positioning
  • Targeting: 21-55, male, Las Vegas visitors + bachelor party planners
SMS Campaign, VIP Re-engagement
It's been a while since your last visit to LVSC. Come back this weekend and we'll set up your VIP table with a complimentary bottle. Reply YES to reserve or call us at (702) 555-LVSC

Triggered 30 days after last visit. Sent to VIP segment only. Personalized with visit history from CRM.

Performance Max + Local Map Pack

Multi-Surface + Local Strategy

PMax extends reach across all Google surfaces while Local Map Pack ads capture in-the-moment tourists:

  • PMax: Display, YouTube, Gmail, Discover (venue atmosphere creative)
  • Local/Maps: "nightlife near me," "clubs near Strip," "late night Vegas"
  • Search: Brand defense + competitor conquesting + generic terms
Search Display YouTube Maps Gmail
SMS Campaign, Driver/Concierge Network
Hey {driver_name}, you've sent us 8 groups this month. Your commission check is $640. Keep it going this weekend, we have 3 VIP tables open. Send guests to: lvsc.com/ref/{code}

Monthly automated commission update to referral partners. Trackable links attribute every referral to the specific driver/concierge.

Full-Service Partnership

Everything Included

This is not just a marketing plan. It is a full-service partnership that covers every aspect of your digital presence, from paid ads to AI automation.

🔍

Paid Advertising

Full campaign management across Google and Meta with ongoing optimization.

  • Google Search, PMax, Display, YouTube
  • Meta (Facebook + Instagram) Ads
  • A/B testing and audience expansion
  • Retargeting and lookalike audiences
  • Weekly optimization cycles
📈

SEO & Organic Growth

Technical SEO, content strategy, and organic search dominance.

  • Technical SEO audit and fixes
  • Keyword research and content strategy
  • On-page optimization
  • Local SEO and Google Business Profile
  • Monthly ranking reports
📱

Social Media Management

Content creation, posting, community management, and growth strategy.

  • Content calendar and scheduling
  • Daily posting (Instagram, Facebook, TikTok)
  • Community moderation and engagement
  • Influencer outreach
  • Monthly performance analytics
📧

Email & SMS Marketing

Automated sequences, broadcasts, and conversion-focused messaging.

  • Welcome series and nurture sequences
  • Event/weather-triggered SMS alerts
  • Monthly newsletters
  • Re-engagement campaigns
  • A/B testing subject lines and content
🤖

CRM & AI Automation

Lead management, automated follow-ups, and AI-powered chatbots.

  • GoHighLevel CRM setup
  • Pipeline management (leads, VIP, groups)
  • AI chatbot (website, SMS, Facebook)
  • Automated follow-up sequences
  • Lead scoring and segmentation
🎨

Content & Creative

Photography, video, copywriting, and graphic design assets.

  • Ad creative production
  • Social media graphics and video
  • Website copy and landing pages
  • Email template design
  • Brand consistency enforcement
🌐

Website & UX Optimization

Landing page builds, speed optimization, and conversion rate improvements.

  • Landing page design and build
  • Page speed optimization
  • Mobile experience improvements
  • Conversion rate optimization
  • A/B testing key pages
📊

Analytics & Reporting

Comprehensive dashboards, weekly updates, and monthly deep-dives.

  • Google Analytics 4 setup
  • Conversion tracking (all platforms)
  • Custom reporting dashboards
  • Weekly performance updates
  • Monthly strategy review calls
⭐

Reputation Management

Review generation, monitoring, and response strategy.

  • Automated review request sequences
  • Review monitoring (Google, Yelp, TripAdvisor)
  • Professional review responses
  • Negative review mitigation
  • Citation management

What Gets Delivered (Per Business)

Google Ads: Full campaign architecture (Search, PMax, Local/Maps, Display) with ongoing weekly optimization, A/B testing, and budget management
Meta Ads: Facebook and Instagram campaigns with audience targeting, creative production, retargeting, and lookalike expansion
SEO: Technical audit, on-page optimization, content strategy, local SEO, Google Business Profile management, and monthly ranking reports
Social Media: Content creation, daily posting across all platforms, community management, comment/DM moderation, and analytics
Email Marketing: Automated sequences (welcome, re-engagement, seasonal), monthly newsletters, and campaign broadcasts
SMS Marketing: Weather/event-triggered alerts, promotional campaigns, and VIP re-engagement sequences
CRM & AI: GoHighLevel CRM setup, lead pipeline management, AI chatbot deployment, and automated follow-up sequences
Content & Creative: Ad creative production, social media graphics, email templates, landing page copy, and video content
Conversion Tracking: Full Google Tag Manager setup, GA4 configuration, call tracking, form tracking, and e-commerce tracking
Reputation Management: Automated review requests, review monitoring, professional responses, and citation management
Reporting: Weekly performance updates, monthly deep-dive reports with strategy recommendations, and quarterly business reviews
Account Recovery: Social media account recovery, Google Ads account transition, and all credential management in a secure shared vault
How We Work

Our Process

A proven 7-step methodology that ensures nothing falls through the cracks and every dollar is tracked to a result.

Step 01
Discovery & Audit
→
Step 02
Strategy & Architecture
→
Step 03
Infrastructure Build
→
Step 04
Campaign Launch
→
Step 05
Data Collection
→
Step 06
Optimize & Scale
→
Step 07
Report & Iterate

Weekly Optimization Cadence

Every week, your dedicated team reviews all campaign data and makes data-driven adjustments:

  • Review campaign performance against KPIs
  • Pause underperforming ads and audiences
  • Scale winning combinations
  • Add negative keywords to reduce wasted spend
  • Test new ad creative and copy variations
  • Update bidding strategies based on data

Communication & Transparency

You will always know exactly what is happening and what results are being produced:

  • Weekly performance summary email
  • Monthly deep-dive report with recommendations
  • Dedicated Slack channel for real-time communication
  • Monthly strategy review call
  • 24/7 access to live performance dashboards
  • Quarterly business review with leadership
Proven Track Record

Results From Similar Clients

We have deep experience in hospitality, entertainment, tourism, and local businesses. Here is what we have delivered for clients in comparable industries.

Entertainment & Nightlife

Las Vegas Entertainment Venue

340%
ROAS
$12
Cost Per Lead
4.2x
Revenue Growth
Built Google Ads + Meta campaigns for a Las Vegas entertainment venue. Navigated strict ad policy requirements with compliant creative that still drove results. Launched PMax, Search, and retargeting campaigns. Implemented CRM with automated follow-up sequences for VIP guests and group bookings.
Tourism & Recreation

Outdoor Recreation Company

2.8x
Ticket Revenue
67%
More Bookings
$8
Cost Per Booking
Managed full digital strategy for a seasonal outdoor recreation business. Built weather-triggered SMS campaigns that drove same-day ticket sales. Launched Google PMax + Meta demand-gen campaigns targeting families. Implemented seasonal email sequences that drove 40% of repeat bookings.
E-Commerce & DTC

National DTC Brand ($1M+/mo Spend)

4.5x
All-Time ROAS
$132K
Revenue/Day
15+
Active Campaigns
Managed a large-scale Google Ads portfolio with over $1M/month in ad spend across Search, PMax, and Shopping. Achieved consistent 4.5x all-time ROAS through rigorous weekly optimization, creative testing, and campaign architecture design. Daily ROAS reporting and real-time alerting system.
Local Service Business

Multi-Location Service Provider

200+
Leads/Month
$18
Cost Per Lead
92%
Lead Quality
Built a full lead generation engine for a multi-location service business. Google Search + Local Service Ads + Meta retargeting. Implemented GoHighLevel CRM with automated appointment booking, SMS follow-ups, and review request sequences. Scaled from 50 to 200+ qualified leads per month.
Before & After

Current State vs. Proposed State

AreaCurrent StateAfter Implementation
Google AdsOld "Ski Echo" branding, no conversion trackingFull campaign suite (Search, PMax, Display, Local) with proper tracking
Meta AdsNoneDemand-gen campaigns targeting Denver families, retargeting, lookalikes
Social MediaAccounts locked, no postingRecovered accounts, daily posting, community management, influencer outreach
Email/SMSNoneAutomated sequences (powder alerts, season pass renewal, group bookings)
CRMNoneGoHighLevel with AI chatbot, lead pipelines, automated follow-ups
SEOBranded terms only, broken pagesNon-branded keyword targeting, technical fixes, content strategy
TrackingBasic Google AnalyticsGA4 + GTM + call tracking + e-commerce tracking + attribution
ReportingNoneWeekly updates, monthly reports, live dashboards, quarterly reviews
AreaCurrent StateAfter Implementation
Google Ads2 identical ads, no PMax, no map pack ads, limited accessFull campaign suite (Search, PMax, Local/Maps) + account recovery + new build
Meta AdsNonePolicy-compliant campaigns (venue atmosphere, VIP experience, nightlife)
Social MediaNeeds recovery, minimal postingRecovered pages, daily content, community management, brand building
Email/SMSNoneVIP re-engagement, event promotions, driver/concierge network nurture
CRMNoneSegmented pipelines (VIP, groups, referrals), AI chatbot, lead scoring
SEO#5 for primary keyword, #16 for highest volume termTop 3 targeting, content strategy, local citations, review velocity
Referral SystemManual, untraceableDigital referral platform with trackable links, auto commissions, SMS updates
ReportingNoneWeekly updates, monthly reports, live dashboards, quarterly reviews
Common Questions

Frequently Asked

Most campaigns start generating data within the first week. Meaningful optimization patterns emerge in weeks 2 to 3. By week 4 to 6, we have enough data to identify winners, cut underperformers, and start scaling. The first 30 days are about building the data foundation. Months 2 to 3 are where compounding returns begin as we optimize based on real performance data.
We have direct contacts at Meta (Facebook/Instagram) through our agency partnership and will escalate the recovery process through proper channels. In parallel, we will set up new accounts so there is no gap in your social media presence. If the original accounts are recoverable, we transfer all followers and history. If not, we build new pages with accelerated growth strategies and content backfill so they appear established from day one.
We have extensive experience navigating ad policies for adult entertainment and nightlife businesses. Our approach focuses on venue atmosphere, VIP experience, and nightlife positioning rather than explicit content. We create subtle, compliant creative that drives results without triggering policy violations. All ad copy and creative goes through our compliance review before launch. We maintain close relationships with platform ad review teams to resolve any issues quickly.
No. We operate on month-to-month agreements. We believe in earning your business every single month through results, not locking you into a contract. Our client retention rate is over 95% because we deliver consistent results. You can cancel with 30 days notice at any time.
We track every touchpoint: phone calls (with call tracking numbers and recording), direction requests from Google Maps, VIP reservation form submissions, website visits from ads, chat conversations, and CRM lead captures. We also implement unique promo codes and trackable referral links for the driver/concierge network. While we cannot track every walk-in, we build a comprehensive attribution model that gives clear visibility into which channels are driving the most valuable customers.
You get a dedicated Slack channel for real-time communication (no waiting for email responses). Weekly performance summary emails every Monday. Monthly deep-dive reports with strategy recommendations. Monthly strategy review calls. And 24/7 access to your live performance dashboards. We are responsive and transparent. You will never be left wondering what is happening with your marketing.
You will have a dedicated account manager who is your single point of contact. Behind them is a full team: paid media specialists (Google and Meta certified), SEO strategists, content creators, designers, developers, and an AI/automation engineer. Each business gets the full team's attention, not just one generalist trying to do everything.
We work two tracks simultaneously. Track A: we contact the previous agency and Google Ads support to recover admin access to the existing account. This preserves your Quality Score history, audience data, and conversion history. Track B: we build a completely new account from scratch with proper structure and tracking. This ensures you are never without active campaigns. Once the old account is recovered, we merge the best elements of both and run from a single, optimized account.